Privacy Statement

DPS Inc. (“DPS”) has adopted this Privacy Shield Policy (“Policy”) to establish and maintain an adequate level of Personal Data privacy protection. This Policy applies to the processing of Personal Data that DPS obtains from Customers located in the European Union and Switzerland.

DPS complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries (including Iceland, Liechtenstein, and Norway) and Switzerland transferred to the United States pursuant to Privacy Shield.  DPS has certified that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this privacy policy and data subject rights under the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/

With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, DPS is subject to the regulatory and enforcement powers of the U.S. Federal Trade Commission.

Capitalized terms are defined in Section 14 of this Policy.

By using this Website, placing an order with DPS on this Website or through other means, clicking the “buy” button, or checking the terms and conditions box, you agree to the DPS Terms and Conditions set forth below, including, without limitation, the Privacy Policy

SCOPE

This Policy applies to the processing of Individual Customer Personal Data that DPS receives in the United States concerning Individual Customers who reside in the European Union. DPS provides products and services to businesses and consumers.

This Policy does not cover data from which individual persons cannot be identified or situations in which pseudonyms are used. (The use of pseudonyms involves the replacement of names or other identifiers with substitutes so that identification of individual persons is not possible.)

RESPONSIBILITIES & MANAGEMENT

DPS has designated the Compliance Department to oversee its information security program, including its compliance with the EU Privacy Shield program. The Compliance Department shall review and approve any material changes to this program as necessary. Any questions, concerns, or comments regarding this Policy also may be directed to privacyshield@dakotaperformance.com.

DPS will maintain, monitor, test, and upgrade information security policies, practices, and systems to assist in protecting the Personal Data that it collects. DPS personnel will receive training, as applicable, to effectively implement this Policy. Please refer to Section 7 for a discussion of the steps that DPS has undertaken to protect Personal Data.

RENEWAL / VERIFICATION

DPS will renew its EU-US and Swiss-US Privacy Shield certifications annually, unless it subsequently determines that it no longer needs such certification or if it employs a different adequacy mechanism.

Prior to the re-certification, DPS will conduct an in-house verification to ensure that its attestations and assertions about its treatment of Individual Customer Personal Data are accurate and that the company has appropriately implemented these practices. Specifically, as part of the verification process, DPS will undertake the following:

  • Review this Privacy Shield policy and its publicly posted website privacy policy to ensure that these policies accurately describe the practices regarding the collection of Individual Customer Personal Data
  • Ensure that the publicly posted privacy policy informs Individual Customers of DPS’s participation in the EU-US and Swiss-US Privacy Shield programs and where to obtain a copy of additional information (e.g., a copy of this Policy)
  • Ensure that this Policy continues to comply with the Privacy Shield principles
  • Confirm that Individual Customers are made aware of the process for addressing complaints and any independent dispute resolution process (DPS may do so through its publicly posted website, Individual Customer contract, or both)
  • Review its processes and procedures for training Employees about DPS’s participation in the Privacy Shield programs and the appropriate handling of Individual’s Personal Data
  • DPS will prepare an internal verification statement on an annual basis.

COLLECTION AND USE OF PERSONAL DATA

DPS provides various solutions to its Individual Customers who purchase its products. DPS collects Personal Data from Individual Customers when they purchase its products, register with our website, log-in to their account, complete surveys, request information or otherwise communicate with us. For example, DPS individual customers may choose to seek live support or post to a message board.

The Personal Data that we collect may vary based on the Individual Customer’s interaction with our website and request for our services. As a general matter, DPS collects the following types of Personal Data from its Individual Customers: contact information, including, a contact person’s name, work email address, work mailing address, work telephone number, title, and company name, as well as payment information (which might include credit card and/or bank account information). Individual customers have the option to log into their accounts online and to request service online, including through a live support option; we will collect information that they choose to provide to us through these portals.

When Individual Customers use our services online, we will collect their IP address and browser type. We may associate IP address and browser type with a specific customer. We also may collect Personal Data from persons who contact us through our website to request additional information; in such a situation, we would collect contact information (as discussed above) and any other information that the person chooses to submit through our website.

The information that we collect from Individual Customers is used for selling the products and services they buy from us, managing transactions, reporting, invoicing, renewals, other operations related to providing services and products to the Individual Customer.

For certain products, DPS serves as a service provider. In our capacity as a service provider, we will receive, store, and/or process Personal Data. In such cases, we are acting as a data processor and will process the personal information on behalf of and under the direction of our partners and/or agents. The information that we collect from our Individual Customers in this capacity is used for managing transactions, reporting, invoicing, renewals, other operations related to providing services to the Individual Customer, and as otherwise requested by our partner and/or agent.

DPS uses Personal Data that it collects directly from its Individual Customers and for its partners indirectly in its role as a service provider for the following business purposes, without limitation:

  • maintaining and supporting its products, delivering and providing the requested products/services, and complying with its contractual obligations related thereto (including managing transactions, reporting, invoices, renewals, and other operations related to providing services to a Individual Customer);
  • satisfying governmental reporting, tax, and other requirements (e.g., import/export);
  • storing and processing data, including Personal Data, in computer databases and servers located in the United States;
  • verifying identity (e.g., for online access to accounts);
  • as requested by the Individual Customer;
  • for other business-related purposes permitted or required under applicable local law and regulation;
  • and as otherwise required by law.

DPS does not disclose personal information to third parties for purposes that are materially different than what it was originally collected for. Should this change in the future, we will provide individuals with the option to opt-out.

DISCLOSURES / ONWARD TRANSFERS OF PERSONAL DATA

Except as otherwise provided herein, DPS discloses Personal Data only to Third Party data processors who reasonably need to know such data only for the scope of the initial transaction and not for other purposes. These Third Parties are only disclosed data as necessary to fulfil contract requirements and only after the Data Subject has given the necessary written consent for this disclosure to meet the terms and conditions of a contract. Such recipients must agree to abide by confidentiality obligations. An example of such provider is a downstream or upstream partner is directly involved in the contractual engagement between all parties.

DPS may provide Personal Data to Third Parties that act as agents, consultants, and contractors to perform tasks on behalf of and under our instructions. For example, DPS may store such Personal Data in the facilities operated by Third Parties. Such Third Parties must agree to use such Personal Data only for the purposes for which they have been engaged by DPS and they must either:

  • comply with the Privacy Shield principles or another mechanism permitted by the applicable EU data protection law(s) for transfers and processing of Personal Data;or agree to provide adequate protections for the Personal Data that are no less protective than those set out in this Policy;

DPS also may disclose Personal Data for other purposes or to other Third Parties when a Data Subject has consented to or requested such disclosure. Please be aware that DPS may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

DPS’s accountability for personal data that it receives in the United States under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, DPS remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless DPS proves that it is not responsible for the event giving rise to the damage.

SENSITIVE DATA

DPS does not collect Sensitive Data from its Individual Customers.

DATA INTEGRITY AND SECURITY

DPS uses reasonable efforts to maintain the accuracy and integrity of Personal Data and to update it as appropriate. DPS has implemented physical and technical safeguards to protect Personal Data from loss, misuse, and unauthorized access, disclosure, alternation, or destruction. For example, electronically stored Personal Data is stored on a secure network with firewall protection, and access to DPS’s electronic information systems requires user authentication via password or similar means. DPS also employs access restrictions, limiting the scope of employees who have access to Individual Customer Personal Data.

Further, DPS uses secure encryption technology to protect certain categories of personal data. Despite these precautions, no data security safeguards guarantee 100% security all of the time.

NOTIFICATION

DPS notifies Individual Customers about its adherence to the EU-US Privacy Shield and Swiss-US Privacy Shield principles through its publicly posted website privacy policy, available at: http://www.dakotaperformance.com/privacy-statement/  and take this as Individual customers approval and adherence to the current policy when they provide their information to us in the transactional process.

ACCESSING PERSONAL DATA

DPS personnel may access and use Personal Data only if they are authorized to do so and only for the purpose for which they are authorized.

RIGHT TO ACCESS, CHANGE OR DELETE PERSONAL DATA

Right to Access. Individual Customers have the right to know what Personal Data about them is included in the databases and to ensure that such Personal Data is accurate and relevant for the purposes for which DPS collected it. Individual Customers may review their own Personal Data stored in the databases and correct, erase, or block any data that is incorrect, as permitted by applicable law and DPS policies. Upon reasonable request and as required by the Privacy Shield principles, DPS allows Individual Customers access to their Personal Data, in order to correct or amend such data where inaccurate. Individual Customers may edit their Personal Data by logging into their account profile or by contacting DPS by phone or email. In making modifications to their Personal Data, Data Subjects must provide only truthful, complete, and accurate information. To request erasure of Personal Data, Individual Customers should submit a written request to local DPS office.

Requests for Personal Data. DPS will track each of the following and will provide notice to the appropriate parties under law and contract when either of the following circumstances arise: (a) legally binding request for disclosure of the Personal Data by a law enforcement authority unless prohibited by law or regulation; or (b) requests received from the Data Subject. If DPS receives a request for access to his/her Personal Data from an Individual Customer, then, unless otherwise required under law or by contract with such Individual Customer, DPS will refer such Data Subject to the Individual Customer.

Satisfying Requests for Access, Modifications, and Corrections. DPS will endeavor to respond in a timely manner to all reasonable written requests to view, modify, or inactivate Personal Data.

We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized.  To request to limit the use and disclosure of your personal information, please submit a written request to privacyshield@dakotaperformance.com.

CHANGES TO THIS POLICY

This Policy may be amended from time to time, consistent with the Privacy Shield Principles and applicable data protection and privacy laws and principles. We will make employees available of changes to this policy either by posting to our intranet, through email, or other means. We will notify Customers if we make changes that materially affect the way we handle Personal Data previously collected, and we will allow them to choose whether their Personal Data may be used in any materially different manner.

QUESTIONS OR COMPLAINTS

In compliance with the Privacy Shield Principles, DPS commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union and Swiss individuals with Privacy Shield inquiries or complaints should first contact DPS by email at privacyshield@dakotaperformance.com.

DPS has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge to you.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms.  See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction

DEFINED TERMS

Capitalized terms in this Privacy Policy have the following meanings:

“Individual Customer” means an Individual customer or client of DPS from EU or Switzerland. The term also shall include any individual agent, representative, of an individual customer of DPS and all employee of DPS where DPS has obtained his or her Personal Data from such Individual Customer as part of its business relationship with DPS.

“Data Subject” means an identified or identifiable natural living person. An identifiable person is one who can be identified, directly or indirectly, by reference to a name, or to one or more factors unique to his or her personal physical, psychological, mental, economic, cultural or social characteristics. For Customers residing in Switzerland, a Data Subject also may include a legal entity.

“Employee” means an employee (whether temporary, permanent, part-time, or contract), former employee, independent contractor, or job applicant of DPS or any of its affiliates or subsidiaries, who is also a resident of a country within the European Economic Area.

“Europe” or “European” refers to a country in the European Union.

“Personal Data” as defined under the European Union Directive 95/46/EC means data that personally identifies or may be used to personally identify a person, including an individual’s name in combination with country of birth, marital status, emergency contact, salary information, terms of employment, job qualifications (such as educational degrees earned), address, phone number, e-mail address, user ID, password, and identification numbers. Personal Data does not include data that is de-identified, anonymous, or publicly available. For Switzerland, the term “person” includes both a natural person and a legal entity, regardless of the form of the legal entity.

“Sensitive Data” means Personal Data that discloses a Data Subject’s medical or health condition, race or ethnicity, political, religious or philosophical affiliations or opinions, sexual orientation, or trade union membership.

“Third Party” means any individual or entity that is neither DPS nor an DPS employee, agent, contractor, or representative.

 

If you have any questions about our privacy policy, please feel free to contact us at:

Dakota Performance Solutions

3409 North Potsdam Ave –  Sioux Falls, SD 57104
Main Phone: 605-274-0606 Fax: 605-221-1743
info@dakotaperformance.com